For roasters
Your beans, in more homes.
We turn your best beans into half-caff cold brew steep packs. You supply the coffee, we handle everything else.
Cold brew is too strong for some of your customers.
A lot of people love cold brew but can't handle a full-strength cup. Half Caff brings them back, with your beans.
205mg
Starbucks grande
cold brew
165mg
Regular
iced coffee
130mg
Half Caff
cold brew
How the partnership works
We buy your beans at wholesale
Your caffeinated blend and your decaf, on your normal wholesale terms. New volume for beans you're already roasting.
We package them as Half Caff steep packs
Half your caff, half your decaf, in pre-portioned mesh steep packs. Your roastery front and center, with your approval.
We sell online and drive the traffic
Sold on halfcaffcoldbrew.com and ideally in your cafe too. We handle the marketing, the website, the shipping, and the customers.
What you get
- New wholesale bean volume
- Your brand in home kitchens
- Distribution built on our marketing
- In-store retail of the packs
What it asks of you
- None of the packaging work
- None of the shipping
- None of the customer support
- Just great beans, as usual
We grow it together.
We co-market the collaboration, so your customers discover it and our customers discover you.
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Social
Joint posts announcing the collab to both audiences
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In-store
Signage and QR codes in your shop
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Features in both our newsletters
Sell them in your shop.
Your customers already trust your taste. Stock half caff steep packs made with your beans on your retail shelf. A new product with your name on it, zero work to create it.
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In-store retail
Packs on your shelf, your regulars take them home
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We handle the restock
We ship fresh packs when you're running low
Start with a tiny pilot.
You approve the pack before anything ships.
Let's talk.
Twenty minutes, a cup of coffee, and a first taste of what your beans can do as Half Caff.